The President of SEGITTUR presents in Milan presents the second edition of the program Europe Senior Tourism
(08/09/2010) SEGITTUR’s president, Javier Bustamante, presented the second edition of the Europe Senior Tourism pilot programme before the press in Milan. He also met with the tour operator responsible for promoting the programme in Italy, Il Viaggi delle Pleiadi, in order to learn more about how the project is developing. Almost 5,500 Italians took part in the first edition of Europe Senior Tourism, in which Italy was the fourth largest market.
SEGITTUR publishes the public tender to start the program Europe Senior Tourism in the Canary Islands
(09/08/2010) The Europe Senior Tourism programme expands to the Canary Islands, and the technical documents for the public contracting of the organisation, commercialisation, management and execution of the tours to this Autonomous Region have been published by SEGITTUR in the Official Journal of the European Union. In the first season in the Canary Islands (25 April to 30 June 2011), European seniors will have at their disposal 15,000 places, distributed between the islands of Gran Canaria, Tenerife, Lanzarote and Fuerteventura.
The first edition closed with an economic value of over €22.5 million.
(01/06/2010) In its first pilot edition, the economic value generated by the Europe Senior Tourism programme in Spain was estimated at €22.5 million. Almost 45,000 tourists from 15 countries –Austria, Belgium, Bulgaria, Italy, Ireland, Poland, Czech Republic, Romania, Greece, Portugal, Hungary, France, Denmark, Holland and Slovakia– visited Spain in this first season, with more than 36,278 heading for Andalusia and 8,183 opting for the Balearic Islands.
SEGITTUR has chosen to use the social networks as the most personal and innovative way to bring the Europe Senior Tourism project to the attention of potential customers. The campaign is therefore focused on Facebook and Twitter, and the aim is to attract European tourists over the age of 55 to Spain during the 2009-2010 winter season.
The State Secretary for Tourism presents the Europe Senior Tourism programme in Poland. Poland is the third country in number of travel reservations through the Europe Senior Tourism programme, after Greece and Italy. One of the priorities of the Ministry of Industry, Tourism and Commerce for the Spanish Presidency of the EU in the first half of 2010 is to include the sector's point of view in EU policies affecting tourism, and particularly to promote Europe Senior Tourism.
SEGITTUR is organising the 5th BITS (Bureau International du Tourisme Social) European Forum for Social Tourism, in conjunction with the Regional Government of Andalusia, and on this occasion with the participation of the EC with the launch of the preparatory action known as CALYPSO.
The Forum will take place on 15, 16 and 17 October in Malaga. The central theme for this event is: “Social Tourism and the crisis: impact and opportunity”.
The Europe Senior Tourism pilot programme was launched on 1 October with the arrival of the first tourists at the participating destinations, Andalusia and the Balearic Islands. These first reservations reveal that tourists are coming to Spain from markets which are new for Spain in winter, such as Greece, Romania and Poland.